Molson M – Molson Coors Brewing Co.

MMMMMMMmolson M.  If I had a TV, I think I would have gotten really sick of seeing the Molson M ads.  As it was, I only saw a lot of them, while in bars, etc, and generally without audio.  Here’s what I know about Molson M:  It’s apparently “Micro-carbonated”.  This means the bubbles are smaller.  To me, this is not necessarily a big achievement.  San Pellegrino sparkling water from Italy  has noticeably smaller bubbles than Perrier sparkling water from France.  And I doubt this is a geographical side-effect.  So I’m guessing people somewhere know a way to control (somewhat) the way carbon dioxide (or whatever non-oxygen gas they use) to come out of saturation in the liquid.  That being said, M is being marketed as a higher-end beer, something to order instead of Canadian if you have on a dinner jacket.  Or perhaps, it’s their Stella-killer.  I don’t know.  The branding kinda makes me think of the old John Player Specials my friends used to smoke in high school.  Here we go!

 

Molson M - Micro-carbonated lager

Yeah, that's a little-guy glass. And no, Dad, and guys his age, it didn't cost $0.05

Served on draught in the St Louis in the Beach, Molson M pours a slightly golden yellow.  A fairly dense head drops to a film fairly quickly, but lingers.  Aroma is sweet and malty, the not unexpected background of corn.  Hints of a little hops, not really identifiable, just a little leafy.  You’ve got to look for it, though.  Taste is exactly what you would expect, more sweet malts, a bit more corn syrup and some bland bitterness.  Interestingly, you really notice the carbonation from the mid palate back.  And it’s definitely got smaller bubbles, like San Pellegrino.  Fizzy and a bit sharp on the tongue, they do add some sensory interest.  The body is actually a little fuller than I expected, which is to say, not unlike a Czech pilsner.  The beer isn’t exactly bursting with flavour, but I think it does what they are attempting.  My written notes say “Tastes more like beer than Canadian”, and I think that’s the point.  The press info says it has caramel malts in it, to add a depth of colour and a bit more sweetness in the taste.  I would say this was to make a more flavourful beer than their major brands.  I personally wouldn’t drink much more than the 12 oz. glass I had, but I could understand why people would.  And to be fair, if they’re normally Bud/Canadian/Blue type drinkers, this could be a baby-step towards drinking Great Lakes Robo-hop IPA.  Maybe.  If you came here looking for info on this beer, and you’ve had it an liked it, you might be interested in trying Mill St Organic Lager, or perhaps their Stock Ale.  Neither have the small bubbles, but as long as you’re trying new things, why not try something made right here in Toronto? (corrected, M is too, let’s try this) why not experiment with other brands as well?

Cheers, Molson, and thanks to Forest for actually reading and giving correction.

2 Comments

  1. Forest Kenney
    Posted June 14, 2011 at 7:10 pm | Permalink

    Hi Chris,

    Forest from Molson here. Thanks for taking the time to try and review Molson M, it’s a beer that’s certainly been well recieved since its expansion across Canada earlier this year. Appreciate your tasting notes and descriptors throughout as well, those descriptions are always great to read.

    The only thing I would contest is about drinking a beer that’s “made right here in Toronto”. Our Molson Brewery (401 & 427) is celebrating its 50th anniversary this year, on the same year our company celebrates its 225th anniversary as North America’s oldest brewer. Molson M is proudly brewed by our Toronto master brewers, just like those other great beers you’ve referenced.

    Cheers, and thanks again
    Forest

  2. Posted June 14, 2011 at 7:31 pm | Permalink

    Forest, you’re quick! Thanks for weighing in and for correcting me. I had been told word-of-mouth, that the M was coming in from Montreal (and not because of the “M” reference). I love that Molson is still operating in Canada, and that the major city breweries are not only still active, but brewing brands from the Canadian portfolio (which is to say the portfolio of beers from Canada; gosh that was difficult to get out). Cheers!

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