MMMMMMMmolson M. If I had a TV, I think I would have gotten really sick of seeing the Molson M ads. As it was, I only saw a lot of them, while in bars, etc, and generally without audio. Here’s what I know about Molson M: It’s apparently “Micro-carbonated”. This means the bubbles are smaller. To me, this is not necessarily a big achievement. San Pellegrino sparkling water from Italy has noticeably smaller bubbles than Perrier sparkling water from France. And I doubt this is a geographical side-effect. So I’m guessing people somewhere know a way to control (somewhat) the way carbon dioxide (or whatever non-oxygen gas they use) to come out of saturation in the liquid. That being said, M is being marketed as a higher-end beer, something to order instead of Canadian if you have on a dinner jacket. Or perhaps, it’s their Stella-killer. I don’t know. The branding kinda makes me think of the old John Player Specials my friends used to smoke in high school. Here we go!
Yeah, that's a little-guy glass. And no, Dad, and guys his age, it didn't cost $0.05
Served on draught in the St Louis in the Beach, Molson M pours a slightly golden yellow. A fairly dense head drops to a film fairly quickly, but lingers. Aroma is sweet and malty, the not unexpected background of corn. Hints of a little hops, not really identifiable, just a little leafy. You’ve got to look for it, though. Taste is exactly what you would expect, more sweet malts, a bit more corn syrup and some bland bitterness. Interestingly, you really notice the carbonation from the mid palate back. And it’s definitely got smaller bubbles, like San Pellegrino. Fizzy and a bit sharp on the tongue, they do add some sensory interest. The body is actually a little fuller than I expected, which is to say, not unlike a Czech pilsner. The beer isn’t exactly bursting with flavour, but I think it does what they are attempting. My written notes say “Tastes more like beer than Canadian”, and I think that’s the point. The press info says it has caramel malts in it, to add a depth of colour and a bit more sweetness in the taste. I would say this was to make a more flavourful beer than their major brands. I personally wouldn’t drink much more than the 12 oz. glass I had, but I could understand why people would. And to be fair, if they’re normally Bud/Canadian/Blue type drinkers, this could be a baby-step towards drinking Great Lakes Robo-hop IPA. Maybe. If you came here looking for info on this beer, and you’ve had it an liked it, you might be interested in trying Mill St Organic Lager, or perhaps their Stock Ale. Neither have the small bubbles, but as long as you’re trying new things, why not try something made right here in Toronto? (corrected, M is too, let’s try this) why not experiment with other brands as well?
Cheers, Molson, and thanks to Forest for actually reading and giving correction.
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