Okay, I know what a lot of you are saying. I definitely focus on craftbeer on my blog, but here’s the thing: I’m completely able to review anything, and remain fairly objective. I appreciate that there is a variety of recognized styles of beers, and just because I might not like one particular style, doesn’t devalue it. So when a friendly fellow from Molson offered to send me some beers for review, including 67 Sublime, I said sure. I’m not a light beer drinker, and I’m generally not fond of fruit beers, or fruit in my beers, but again, that’s my subjective preference. As I posted in my review of plain 67, I didn’t really like the beer, but I also said that it didn’t taste bad, it just didn’t taste like much. I think a bit of lemon and lime in there could help out a lot.
Please note: A lot of people arrive here via a google search query roughly “how many calories in 67”. If you arrived here on a similar query, but about sublime, let me settle that right now. 67. 67 calories per bottle. Like the name suggests. Feel free to keep reading, but I won’t be offended if you leave.
From a 341ml bottle with some cryptic production stamp on it, the beer pours a pale yellow, reminiscent of a sauvignon blanc. A bit of fluffy head drops almost immediately to a thin film that left a touch of lace. Aroma is actually a bit of a surprise: definitely some syrupy lemon and lime to it, but also a touch of malt. Taste is again, fairly heavily lemon and lime, somewhat synthetic. Akin to Sprite, but not nearly as sugary. There is actually a touch of malt to the taste, albeit a fairly small one. I don’t pick up any hop, particularly, but it could be there and hidden by the fruit. Definitely, the lemon and lime are the key flavours here. The beer’s carbonation is very active in your mouth, quite fizzy and even soda like. The body is really thin, which is not surprising, as body in beer generally comes from grains, which also adds calories. But it keeps putting me off, because it really does go down like a soda, but nowhere near as syrupy. It feels a bit like soda water with a squeeze of citrus and a dash of beer. Cold and served on a hot day, I can understand why people might drink this.
So to move from objective to subjective then. This is not a beer I would generally drink. I like the complexity that a well made beer presents, the delicate balance between the grains, hops, yeast, and brewing techniques. But I see what Molson is trying here. This is a very easy drinking, citrusy beverage; they’re definitely aiming for the patio/dock crowd. I know that there are various beers that I would like much more, any number of wheat beers pops to mind. As do some remarkable pils beers. But none of them are 67 calories per bottle. This doesn’t bother me, as I am not exactly skinny, and I’m also somewhat active; I kind of think, eat and drink more calories, just less often. But anyways, there are a lot of folks out there who really do care about calories. And they still like patios and docks and such. And drinking at said places. And really, this stuff has less calories than a can of Sprite, and it still has a bit of alcohol (3% abv). Is it great beer? No, not in my opinion (feel free to disagree), but does it have a place in the market? Sure. So do Kraft Dinner and Capt Highliner Fishsticks.
Thanks to Molson for the bottle!
About the Brewery
Founded in Montreal in 1786, Molson Coors Canada is the oldest brewery in North America and continues to produce beer on the site of the original brewery. The company brews and markets a number of the most popular brands of beer in Canada. Domestic labels include Molson Canadian, Molson M, Molson Export, Molson Dry, Old Style Pilsner, Rickard’s, Creemore Springs and Granville Island Brewing. Through partnerships with other major brewers, Molson Coors Canada also offers a diverse portfolio of beer brands, including Coors Light, Corona, Miller Genuine Draft, Heineken, Foster’s Lager and Tiger. Molson employs 3,000 people in Canada and operates five breweries in locations across the country (Vancouver, Toronto, Montreal,Moncton and St. John’s), as well as the Creemore micro-brewery in Ontario and Granville Island Brewing in British Columbia. Molson Coors Canada is part of the Molson Coors Brewing Company.
Founded by John Molson in Montreal in 1786, and now seven generations later, the Molson family name in brewing is the second oldest company in Canada, after the Hudson’s Bay Company. The Montreal facility is the oldest brewery in North America, with operations ongoing on the site of the original brewery since the time of founding. Although the plant has undergone numerous transformations in the past 224 years, the cellars once used to store beer are still intact beneath the current building.
(Thanks Wikipedia for the above description)